The Soccer Tournament (TST) announced record audiences for its 2026 tournament on Wednesday, delivering significant growth in attendance, television viewership across NBC and NBCSN, and streaming audiences on Peacock and YouTube. This year's tournament also marked the inaugural year of TST’s strategic partnership with U.S. Soccer, with the Federation leading negotiations with NBC Sports to help expand the event’s reach, elevate its profile, and strengthen its relevance within the American soccer landscape.
TST’s semifinal on NBC was TST’s most watched game of all-time, with an average audience of 433,000. In total, TST’s matches on YouTube garnered 35.5 million impressions, with 1,036,207 million unique viewers. These numbers signified a 62.1% increase in impressions, 61.5% increase in views, and 37.4% increase in unique viewers over last summer’s event.
TST also boasted strong international viewership this year, with large audiences based in Mexico, Brazil, South Africa, and Italy.
TST’s six-day event set a new attendance record this year with 57,942 fans, a 12% increase over last year.
TST crowned three new champions, as Hernandez United, Iowa Demon Hawks, and Peluche Hawks FC all took home $1 million each in TST’s Men’s, Women’s, and Mixed Bracket.
As part of a $6.8 million grant from the State of North Carolina, TST will remain in Cary, North Carolina, and WakeMed Soccer Park through 2029.